Classes and Workshops

INTERNET MARKETING FOR LAWYERS

CROSSROADS CONTINUING LEGAL EDUCATION PRESENTS

INTERNET MARKETING FOR LAWYERS “The Basics”

 

Friday June 26, 2009  

Begins at 1:00PM

Application for 3 Hours of CLE credit.

Cost 75 dollars

Networking hour with cash bar.

 

Location:  Crossroads Theater at Five Points LLC

2590 Washington Street

Denver CO  80205

For More Information call Crossroads CLE at 720-371-9579

www.denvercrossroads.com

Registration for the CLE program gives a ten dollar discount for up to four tickets to the play Flowers of Evil by Gwylym Cano playing June 12, 13, 18, 19, 20, 25, 26, 27 at Crossroads Theater at 7:30

 

                                                —Course Overview—

How do your prospects use the Internet to find a lawyer? What are the best approaches for you to be visible to them as they search for solutions online? How can you use the Internet to establish rapport? What makes marketing online so different from traditional marketing? This course offers a comprehensive overview of: how to better understand how your prospects use the Internet to find and decide on solutions to their legal issues; how to use search engine optimization, pay-per-click, social media and other ways to become visible to your prospects; how to deliver the right kind of information to help prospects choose, and to position you as their best option; how to use email marketing to build familiarity and trust; and how to use analytics to measure and improve your online marketing process.

                                                            —Course Outline—

1:00 PM – 1:45 PM

Why the Internet is so unlike any other medium of communication
•    The staggering amount of information available
•    The “spine” of the Internet: search engines
•    The consequences of “information on demand”
•    The interactive aspect of the Internet
•    The social aspect of the Internet
•    A medium that continues to evolve

1:45 PM -2:45PM

How your prospect uses the Internet to choose a lawyer

•    The prospect’s selection and decision-making process
•    Anatomy of an online search
•    How the Internet compares with other information resources

How to become visible online to your prospects
•    Online directories
•    Search engine optimization
•    Social networking
•    Search engine pay-per-click

How to use the Internet to assist your prospects’ decision
•    The role of information in your prospects’ decision process
•    How to provide information that assists your prospects in making a decision
•    How to provide information that positions you as the very best option
•    How to use information to build familiarity and trust
•    How to use information to cause prospects to take action

2:45 PM- 3:00 PM 

Break

3:00 PM – 4:00 PM

How to use the Internet to build familiarity and trust in a short time
•    What an “email auto-responder” is and how it functions
•    How to structure an effective email auto-responder series

How to use the Internet to continue the relationship
•    E-newsletter
•    The advantages of the e-newsletter
•    How e-newsletters leverage Joe Girard’s “Law of 250” to stimulate referrals

How – and why – you should continually optimize your Internet marketing process
•    Google analytics
•    Email analytics
•    A/B split-testing

3:45 PM – 4PM

Questions and Discussion  

 

                                                                   —Instructor Bio—          

Dan Gronning is an Internet marketing consultant based in Aurora, Colorado. His background in marketing spans more than thirteen years, and includes firsthand experience in each of its primary disciplines: advertising, interactive, public relations and direct marketing.

Initially, Dan worked as a writer at two Miami advertising agencies, Turkel Schwartz & Partners and Beber Silverstein, where he developed campaigns for print ads, billboards and television and radio spots. The accounts he served include Peabody Hotel Group, Greater Miami Convention & Visitors Bureau, Discovery Channel Latin America and Florida Power & Light. He also taught at the Miami Ad School, regarded as one of the industry’s premier portfolio institutions.

Dan followed this with a stint at the Minneapolis office of Shandwick (now Weber Shandwick), a worldwide public relations firm. There, he helped develop and execute consumer PR promotions for US West (now Qwest Communications).

Next, Dan helped launch and run a Las Vegas-based interactive design firm, serving numerous clients primarily in the hospitality and real estate industries. Dan then served as Director of Marketing at Rise Realty, where he helped guide the marketing efforts for Pinnacle Las Vegas, a twin-tower 36-story luxury high-rise condominium resort-hotel development.

In 2007, Dan accompanied my wife, an Air Force officer, to her current assignment at Buckley Air Force Base. Concurrently, he launched his Internet marketing consultancy, Gronning & Co.

Dan’s professional distinctions include ad campaigns showcased in Adweek and the Miami Herald, as well as more than two dozen awards in such competitions as the Miami Addys, Las Vegas Work Show, American Corporate Identity and British Design & Art Direction.

 

 

 

 

To Register use any of the following options:

1.     Mail a check payable to Crossroads Theater at Five Points LLC for $75 dollars per attorney registering to attend to:  Crossroads Theater CLE 2590 Washington Street, Denver CO 80205

                                                                   Please include the following information: 

                                                                   Name of Attendee:______________________________

                                                                    Attorney Registration No.________________________

                                                                   Daytime Telephone:______________________________

                                                                   Address:_________________________________________

                                                                   E-mail Address:___________________________________

2.    Go to www.denvercrossroads.com Ticketing and pay for each attorney attending by credit card. Please bring your email confirmation to the seminar for quicker processing.

3.    Call 720-371-9579 for telephone registration.

 

CLE CLASSES

Where's the law that says CLE courses have to be boring? At Crossroads Theater, we use the performing and visual arts to make CLE an engaging experience you'll look forward to. If someone utters the letters "C-L-E," do you find yourself suddenly overcome by a mind-numbing surge of apathy? Then consider our alternative. We offer a more entertaining (and often provocative) spin on continuing legal education, breathing life into legal learning through the use of drama, poetry and documentary film. Our venue, Crossroads Theater, is in the historic, red-brick neighborhood of Five Points, not far from downtown Denver. Depending on where you work, you can access us by light rail. Simply take the D train and debark at 27th and Welton, just twenty paces from our entrance. So by all means, come experience CLE as you never have. We very much look forward to the pleasure of educating you as we entertain you. What CLE courses will we present? Our schedule (along with this web site) is currently under development; please check back to see our course offering which will cover several major practice areas. We're also open to your suggestions. If you'd like to share your input, drop us a line at kurtraider@msn.com What will we offer that you simply can't get online? 1. The CLE information you need... with a bit of drama and poetry thrown in 2. The socially-conducive environs of the Crossroads Theater at Five Points 3. Direct access via the Denver Light Rail (take the D train to the 27th and Welton exit) 4. Did we mention we have a liquor license? Your CLE enrollment supports the arts! Pricing for our CLE courses will be consistent with any other live CLE course in Denver. However, you should consider that proceeds will directly support Crossroads Theater, which enriches the community by offering a convergence of cultures and art forms, including theater, poetry, music and the visual arts. Also, as a business expense, your CLE courses may qualify as a tax deduction. (But we advise you to consult with your CPA. We're attorneys, not accountants.) Sign up to get our updates (plus exclusive discounts) Name: Email: About Crossroads Theater at Five Points Crossroads Theater at Five Points opened its doors to the Denver Five Points community in early May 2007. Its mission is to create a convergence of creative cultures and art forms that promote learning and mutual understanding in the community. Crossroads Theater features a brand new, state of the art, 99-seat performance facility to serve the community. Live artistic programming includes plays, musicals, music, dance, poetry, children's theater, experimental theatre, improvisation, and more. Artistic classes, workshops, lectures and special events are also part of the Crossroads Theater offering. View Larger Map About Kurt S. Lewis, Esq. Kurt Lewis has twenty-six years of commercial and intellectual property experience (both litigation and transaction). Born in Lincoln, Nebraska, he graduated from New Mexico State University (B.A. in Economics, Beta Gamma Sigma, with Highest Honors, 1978) and the University of Denver College of Law (J.D., 1981). Kurt was admitted to the Colorado bar in 1981 and is licensed to practice before the U.S. Courts of Appeals for the Fifth and Tenth Circuits, the Federal Circuit, and the U.S. District Court, District of Colorado. He practices in the areas of Intellectual Property Litigation; Trials and Appeals; Trademarks; Copyrights; Trade Secrets; Unfair Competition; Licensing; Commercial Transactions; Entertainment Law and Internet Law. Kurt has litigated numerous intellectual property cases including, Silva v. JWA, and Purebred v. H.J. Heinz, Petsmart and Petco, which resulted in a 5.9 million dollar verdict for his client, The Purebred Company. Kurt taught entertainment law at the University of Denver Law School and intellectual property law for the Colorado Lawyers for the Arts. He built and is the owner and Executive Director for the Crossroads Theater at Five Points at 2590 Washington Street. He has taught acting classes for lawyers and is currently developing classes that combine the lessons of poetry with opening statements and closing statements.