Download INTERNET MARKETING FOR LAWYERS clesubmission
CROSSROADS CONTINUING LEGAL
EDUCATION PRESENTS
INTERNET MARKETING FOR LAWYERS
“The Basics”
Friday June 26, 2009
Begins at 1:00PM
Application for 3 Hours of CLE credit.
Cost 75 dollars
Networking hour with cash bar.
Location: Crossroads
Theater at Five Points LLC
2590 Washington Street
Denver CO 80205
For More Information call Crossroads CLE at 720-371-9579
www.denvercrossroads.com
Registration for the CLE program gives a ten dollar discount for
up to four tickets to the play Flowers of
Evil by Gwylym Cano playing June 12, 13, 18, 19, 20, 25, 26, 27 at
Crossroads Theater at 7:30
—Course Overview—
How do your prospects use the Internet to find a lawyer? What are the best
approaches for you to be visible to them as they search for solutions online?
How can you use the Internet to establish rapport? What makes marketing online
so different from traditional marketing? This course offers a comprehensive
overview of: how to better understand how your prospects use the Internet to
find and decide on solutions to their legal issues; how to use search engine
optimization, pay-per-click, social media and other ways to become visible to
your prospects; how to deliver the right kind of information to help prospects
choose, and to position you as their best option; how to use email marketing to
build familiarity and trust; and how to use analytics to measure and improve
your online marketing process.
—Course
Outline—
1:00 PM – 1:45 PM
Why
the Internet is so unlike any other medium of communication
• The staggering amount of information available
• The “spine” of the Internet: search engines
• The consequences of “information on demand”
• The interactive aspect of the Internet
• The social aspect of the Internet
• A medium that continues to evolve
1:45 PM -2:45PM
How
your prospect uses the Internet to choose a lawyer
• The prospect’s selection and decision-making process
• Anatomy of an online search
• How the Internet compares with other information resources
How to become visible online to your prospects
• Online directories
• Search engine optimization
• Social networking
• Search engine pay-per-click
How to use the Internet to assist your prospects’ decision
• The role of information in your prospects’ decision process
• How to provide information that assists your prospects in
making a decision
• How to provide information that positions you as the very
best option
• How to use information to build familiarity and trust
• How to use information to cause prospects to take action
2:45
PM- 3:00 PM
Break
3:00
PM – 4:00 PM
How
to use the Internet to build familiarity and trust in a short time
• What an “email auto-responder” is and how it functions
• How to structure an effective email auto-responder series
How to use the Internet to continue the relationship
• E-newsletter
• The advantages of the e-newsletter
• How e-newsletters leverage Joe Girard’s “Law of 250” to
stimulate referrals
How – and why – you should continually optimize your Internet marketing process
• Google analytics
• Email analytics
• A/B split-testing
3:45
PM – 4PM
Questions
and Discussion
—Instructor
Bio—
Dan Gronning is an Internet marketing consultant based in Aurora, Colorado. His
background in marketing spans more than thirteen years, and includes firsthand
experience in each of its primary disciplines: advertising, interactive, public
relations and direct marketing.
Initially, Dan worked as a writer at two Miami advertising agencies, Turkel
Schwartz & Partners and Beber Silverstein, where he developed campaigns for
print ads, billboards and television and radio spots. The accounts he served
include Peabody Hotel Group, Greater Miami Convention & Visitors Bureau,
Discovery Channel Latin America and Florida Power & Light. He also taught
at the Miami Ad School, regarded as one of the industry’s premier portfolio
institutions.
Dan followed this with a stint at the Minneapolis office of Shandwick (now
Weber Shandwick), a worldwide public relations firm. There, he helped develop
and execute consumer PR promotions for US West (now Qwest Communications).
Next, Dan helped launch and run a Las Vegas-based interactive design firm,
serving numerous clients primarily in the hospitality and real estate
industries. Dan then served as Director of Marketing at Rise Realty, where he
helped guide the marketing efforts for Pinnacle Las Vegas, a twin-tower
36-story luxury high-rise condominium resort-hotel development.
In 2007, Dan accompanied my wife, an Air Force officer, to her current
assignment at Buckley Air Force Base. Concurrently, he launched his Internet
marketing consultancy, Gronning & Co.
Dan’s professional distinctions include ad campaigns showcased in Adweek and
the Miami Herald, as well as more than two dozen awards in such competitions as
the Miami Addys, Las Vegas Work Show, American Corporate Identity and British Design & Art Direction.
To Register use any of the following options:
1.
Mail a check payable to
Crossroads Theater at Five Points LLC for $75 dollars per attorney registering
to attend to: Crossroads Theater CLE
2590 Washington Street, Denver CO 80205
Please
include the following information:
Name
of Attendee:______________________________
Attorney Registration
No.________________________
Daytime
Telephone:______________________________
Address:_________________________________________
E-mail
Address:___________________________________
2.
Go to www.denvercrossroads.com
Ticketing and pay for each attorney attending by credit card. Please bring your
email confirmation to the seminar for quicker processing.
3.
Call 720-371-9579 for telephone registration.
